Information Scent Audit: from SERP to second click

Information Scent Audit

Traditional SEO has long focused on getting users to your site. But what happens after that first click? Without a strong information scent, even the most perfectly optimized page will lose visitors in seconds. This is where the information scent audit comes in – a powerful approach to understanding and improving how users experience your […]

Generative Engine Optimization Best Practices for 2025 SEO Success

The search landscape is transforming dramatically as we move deeper into 2025. AI-powered search platforms like ChatGPT, Google’s AI Overviews, and Perplexity are changing how users discover information. Instead of sifting through search results, users now receive comprehensive, AI-generated answers. This shift demands a new approach: Generative Engine Optimization (GEO). Unlike traditional SEO that focuses […]

How to Add Your Site to Search Engines (Google, Bing, Yahoo)

Want to get your website in front of more people? Making sure search engines know about your site is step one. While Google and other search engines often find websites naturally through links, manually submitting your site can speed up the process and boost your visibility. Add your site to search engines manually Submit your […]

The Psychology of Titles: Curiosity, Credibility, and Payoff

The Psychology of Titles

When you scroll through your feed or browse search results, what makes you click on one headline over another? It’s not just about keywords or clever phrasing – there’s a fascinating psychological dance happening behind the scenes. Titles aren’t just labels; they’re powerful psychological triggers that can make or break your content’s success. In today’s […]

Technical SEO Guide: Best Practices for Website Optimization

technical seo

Technical SEO might sound intimidating, but it’s actually the backbone of any successful search strategy. While content and backlinks get the spotlight, it’s the technical foundation that determines whether search engines can actually find, understand, and rank your content. And let’s face it – even the most amazing content won’t perform if Google can’t properly […]

Exploring the Importance of LLM-Friendly Content through Foraging Theory

Importance of LLM-Friendly Content

The world of content strategy is at a crossroads. For decades, we’ve crafted web experiences around human behavior – how people scan, skim, and select information based on perceived value. This approach, rooted in information foraging theory, has served us well. But there’s a new player in the game: Large Language Models (LLMs) that consume […]