Top Alternatives to GrowthBar for Content Writing in 2025

Looking for alternatives to GrowthBar for content writing? You’re not alone. While GrowthBar has been a solid option for SEO-driven content creation, the AI content landscape has evolved dramatically heading into 2025. Maybe you’re looking for more specialized features, better pricing, or simply want to explore what else is out there before committing.

Today, we’re diving into the top alternatives that have either caught up to or surpassed GrowthBar in various aspects of content creation. From SEO-first approaches to workflow automation and enterprise-level solutions, there’s likely a perfect fit waiting for your specific content needs.

Best GrowthBar Alternatives in 2025

Surfer: SEO-first writing tool

Surfer continues to dominate the SEO-first approach to content creation. Its standout feature remains the real-time content editor that gives you instant feedback as you write. Unlike GrowthBar, Surfer offers deeper SERP analysis with NLP-driven recommendations that help you match search intent more precisely. The tool now features enhanced AI writing capabilities while maintaining its core strength of data-driven optimization. Ideal for content teams that prioritize search rankings above all else.

Scalenut: Workflow-driven content engine

Scalenut has evolved into a workflow powerhouse for content teams. Its Cruise Mode has been refined to deliver remarkably coherent long-form content with minimal input. What sets it apart from GrowthBar is its comprehensive research capabilities that pull insights from multiple sources before generating content. The platform now offers customizable workflows that adapt to different content types and team structures, making it perfect for agencies juggling multiple clients and content strategies.

WriterZen: Research and optimization together

WriterZen blends content research and SEO optimization in one seamless process. Its Golden Keywords feature identifies high-potential keyword opportunities that GrowthBar might miss. The platform excels at competitive analysis, letting you reverse-engineer successful content from top-ranking sites. WriterZen’s topic discovery algorithm helps you uncover content gaps your competitors have missed. Best for content strategists who want to start with deep research before moving to content creation.

Rayo: AI-powered workflow automation for fast, SEO-ready content

Rayo has emerged as the efficiency champion among content tools. Its automated workflow system takes your content from brief to publication-ready draft faster than virtually any alternative to GrowthBar. The platform’s strength lies in its ability to maintain consistent voice across multiple pieces while incorporating SEO requirements automatically. Rayo excels at managing content calendars and production pipelines for high-volume teams that need to maintain quality at scale.

Outranking: SERP-aware plus AI writing

Outranking differentiates itself with SERP-aware content generation that’s more sophisticated than what GrowthBar offers. The platform analyzes top-ranking content and builds outlines that strategically target content gaps. Its AI writing engine is particularly good at maintaining topical relevance throughout long articles. Outranking also features impressive content scoring that predicts ranking potential before you publish. Ideal for SEO specialists who want granular control over content structure.

Content at Scale: High-volume long form tool

Content at Scale has become the go-to platform for teams needing high volumes of long-form content. Unlike GrowthBar, it specializes in producing comprehensive articles that require minimal editing. The platform’s AI has been trained specifically on lengthy, in-depth content types. What makes it stand out is its ability to maintain coherence across 2000+ word articles while incorporating natural section breaks and transitions. Perfect for content marketers managing multiple blogs or publications.

MarketMuse: Topic-level optimization

MarketMuse takes a different approach than GrowthBar by focusing on topic-level content planning. Its AI identifies comprehensive topic clusters and suggests content that builds topical authority. The platform excels at identifying related subjects you should cover to establish expertise in your niche. MarketMuse’s content briefs are more detailed than competitors, giving writers clear direction on depth, comprehensiveness, and strategic linking. Best for content leaders focused on building domain expertise rather than just ranking for specific keywords.

Frase: Research, outline, write combo

Frase continues to shine with its research-first approach to content creation. The platform automatically gathers insights from top-ranking content before you start writing. Its outline builder is more intuitive than GrowthBar’s, allowing for quick reorganization of topics based on SERP analysis. Frase’s content optimization focuses on comprehensive topic coverage rather than just keyword density. Ideal for researchers and writers who want data-backed content structures before diving into writing.

Copy.ai: Quick-fire AI content flow

Copy.ai has evolved into a versatile content creation platform with strengths in generating multiple content variations quickly. While GrowthBar focuses more on SEO, Copy.ai excels at adapting tone and style for different audiences and channels. Its interface is designed for rapid iteration, allowing you to generate and compare multiple versions of the same content. The platform is particularly strong at shorter-form content like emails, social posts, and product descriptions alongside longer blog content.

Jasper: Brand-ready with team control

Jasper (formerly Jarvis) remains a powerhouse for brand-consistent content at scale. Its brand voice technology has advanced significantly, allowing teams to maintain consistent tone across all content. Unlike GrowthBar, Jasper offers robust team collaboration features with approval workflows and style guides. The platform now includes advanced templates for specialized content types and integrates with more marketing tools than any competitor. Best for mid-to-large marketing teams that need to maintain brand voice across multiple channels.

Compare Features Across All Tools

SEO and NLP integration level

When comparing NLP integration, Surfer and MarketMuse lead with the most sophisticated semantic analysis. GrowthBar alternatives now offer varying degrees of NLP integration, with Outranking and WriterZen providing more advanced semantic relevance scoring than basic keyword density. Rayo and Content at Scale focus more on readability factors in their NLP analysis, while Frase excels at identifying related concepts that should be included for topical completeness.

Predictive scoring and content grading

Predictive scoring varies significantly across GrowthBar alternatives. Surfer and Outranking offer the most reliable content scores correlated with actual ranking potential. MarketMuse provides depth analysis that predicts how comprehensive your content is compared to competitors. Newer tools like Rayo are incorporating engagement metrics into their scoring, predicting not just rankings but potential reader interest and time-on-page.

Brief generation options

Brief generation capabilities have become a key differentiator among GrowthBar alternatives. MarketMuse and Frase create the most comprehensive research-based briefs, while Scalenut and Outranking excel at turning SERP analysis directly into actionable content structures. Content at Scale offers the quickest brief-to-draft pipeline for teams needing to scale content production quickly without sacrificing quality.

AI writing styles and tone variety

Jasper and Copy.ai lead in tone versatility, offering more writing styles than other GrowthBar alternatives. Scalenut and Content at Scale have improved their tone controls significantly, allowing for better brand voice consistency. Most tools now include tone selection, but Jasper’s brand voice technology creates the most consistent results across multiple content pieces by the same brand.

Multi-language capabilities

Multi-language support varies widely. Copy.ai and Jasper support the most languages (25+), while specialized SEO tools like Surfer and Outranking focus on fewer languages but with better optimization capabilities for each. GrowthBar alternatives like WriterZen and Rayo have expanded their language support but still prioritize English content quality over breadth of language options.

Custom workflow flexibility

Workflow customization is strongest in Scalenut and Rayo, which let you build custom content production pipelines. Jasper’s team features allow for approval workflows that GrowthBar lacks. Content at Scale and MarketMuse offer more rigid but highly optimized workflows designed for specific content types, while tools like Copy.ai provide more freestyle creation with fewer structured steps.

Pricing, Free Trials, and Support Comparison

Monthly pricing ranges

Pricing for GrowthBar alternatives spans from $29/month for basic plans (WriterZen, Copy.ai) to $500+/month for enterprise solutions (MarketMuse, Jasper). Mid-range options like Surfer and Outranking hover around $69-129/month for their standard plans. Content at Scale represents the premium end at $250/month entry point but includes more AI-generated content. Most tools offer annual discounts of 10-20%, with Scalenut and Rayo providing the most aggressive discounts at up to 25% for yearly commitments.

Free trials and credit limits

Free trial offerings vary significantly. Copy.ai and Jasper offer 7-day free trials with generous content limits. Surfer and Frase provide limited free access focused on testing core features. MarketMuse offers the most restricted trial requiring a sales call. Content credit systems differ too, with Rayo and Content at Scale using word-count based limits, while Scalenut and Outranking offer “project” or “article” based allocations that provide more flexibility for different content lengths.

User interface and learning curve

User interfaces range from streamlined to complex. Copy.ai and Jasper offer the most intuitive experiences for beginners. Surfer and Frase have moderately complex interfaces balanced with good onboarding. MarketMuse and Outranking present steeper learning curves but reward mastery with more powerful capabilities. GrowthBar alternatives like Rayo and WriterZen strike a middle ground with guided workflows that ease new users in while offering advanced options for power users.

Live chat, community, and documentation

Support options vary across platforms. Jasper leads with 24/7 live chat, active community forums, and comprehensive documentation. Surfer and Copy.ai offer strong documentation with limited live support hours. Content at Scale and MarketMuse focus on personalized onboarding for higher-tier accounts. Community support is strongest in Jasper and Surfer, with active Facebook groups where users share tips. Scalenut and WriterZen have improved their documentation significantly but still lag in community building.

Which GrowthBar Alternative Fits You?

Choosing the right GrowthBar alternative comes down to your specific needs. If SEO is your primary concern, Surfer and Outranking offer the most powerful optimization tools. For teams scaling content production, Content at Scale and Rayo provide the most efficient workflows. When brand voice consistency matters most, Jasper stands out. For research-focused content creators, Frase and WriterZen deliver the best insights.

Consider your budget, team size, and content volume when making your choice. Many tools offer tiered plans that grow with your needs. And remember, the best tool is the one you’ll actually use consistently – so prioritize user experience and learning curve if you’re looking for quick adoption across your team.

Frequently Asked Questions

What are the top-rated alternatives to GrowthBar for content teams?

For content teams specifically, Jasper, Scalenut, and Content at Scale rank highest in team collaboration features. They offer robust permission settings, approval workflows, and team libraries that GrowthBar lacks. Jasper leads for brand consistency across team members, while Content at Scale excels for teams needing high volume production. Scalenut offers the best balance of collaboration features and affordability for growing teams.

Is Surfer SEO better than GrowthBar for writing with SEO focus?

Yes, Surfer SEO generally provides more comprehensive SEO guidance than GrowthBar. Its content editor offers real-time optimization feedback with more detailed recommendations about keyword placement, content structure, and topical relevance. Surfer’s SERP analyzer provides deeper competitor insights, and its NLP analysis goes beyond basic keyword density to semantic relevance. For serious SEO-focused content teams, Surfer offers more advanced optimization capabilities.

How does pricing for GrowthBar alternatives compare in 2025?

In 2025, pricing for GrowthBar alternatives falls into three tiers: entry-level tools (Copy.ai, WriterZen) at $29-69/month, mid-range options (Surfer, Outranking, Scalenut) at $69-129/month, and premium solutions (Content at Scale, MarketMuse, Jasper enterprise) at $200-500+/month. Most tools have shifted toward unlimited user seats with usage-based pricing rather than per-user fees, making enterprise adoption more affordable than in previous years.

What if I need AI writing plus SERP brief in one tool?

If you need both AI writing capabilities and SERP-based brief generation in a single tool, Outranking and Frase offer the strongest combined solution. Scalenut’s Cruise Mode also effectively merges SERP analysis with AI writing. These tools analyze top-ranking content, generate comprehensive briefs based on that analysis, and then use AI to draft content that meets the identified requirements all in one workflow.

Which alternative to GrowthBar scales best for large teams?

Jasper scales best for large teams due to its comprehensive team management features, role-based permissions, approval workflows, and brand voice consistency technology. For enterprise content operations, MarketMuse offers the most sophisticated content planning capabilities that help large teams coordinate complex content strategies. Content at Scale lives up to its name for teams needing to produce high volumes of content without sacrificing quality or brand alignment.

Ridam Khare

Ridam Khare is an SEO strategist with 7+ years of experience specializing in AI-driven content creation. He helps businesses scale high-quality blogs that rank, engage, and convert.